Huskies on and off campus will be rewarded for displaying their pride on Fridays this year, as campus officials plan to give everyone another reason to celebrate the most popular day of the week.
The effort – dubbed Red and Black Fridays – kicks off Sept. 1, which also happens to mark the first home football game for NIU Huskies. That date also falls on National College Colors Day, which is observed annually across the country by encouraging fans to wear their college team colors or university apparel.
Kelly Wesener-Michael, associate vice president of student affairs, is part of the committee that helped organize the Red and Black Fridays effort.
“There’s really no better place to be and to work on Fridays than a college campus, and we’re excited to have an official excuse to spread Huskie spirit through Red and Black Fridays,” she said. “This is what we are all about. We have so many great and exciting things going on, so it’s the perfect timing to spark and share enthusiasm.”
The #HuskiePride campaign can be followed on social media, where every NIU Huskie, no matter where they are in the world, is encouraged to wear red and black on Fridays to show school spirit. Taylor Hayden, NIU director of social media, said Huskie fans can tag photos showing off their school spirit on Instagram, Twitter and Facebook with #HuskiePride and #CollegeColors for a chance to be featured on social media.
Brad Hoey, marketing and communications special projects coordinator, said the NIU Athletics Marketing and Game Experience Office is working with partners across the university on the Red and Black Fridays initiative. He said the occurrence of the Huskie football home opener falling on College Colors Day is a “terrific coincidence.”
Hoey said NIU is offering several discount packages to alumni, community partners and residents for the Sept. 1 “blackout” opener, including the Black Mini-Plan ticket package to see the Boston College game, Ball State University on Nov. 9 and Western Michigan University on Nov. 15. There’s also the Red Mini-Plan to see the Eastern Illinois University game on Sept. 9, Eastern Michigan University on Oct. 26 and Western Michigan on Nov. 15.
Those who want to participate in Red and Black Fridays, but who need to infuse their wardrobe with Huskie gear, can find discounts available at Huskie Books and Gear, located in the Holmes Student Center. The shop is offering 30 percent off all NIU insignia items on Aug. 31 and Sept. 1.
How to Participate on Social Media
Fans can tag photos showing off their school spirit on Facebook, Twitter and Instagram with #HuskiePride and #CollegeColors for a chance to be featured on NIU’s homepage and NIU social media accounts. Here are alumni accounts to follow:
Fans can tag their photos throughout the year with #HuskiePride for a chance to be featured on the homepage and NIU social media accounts.
Participants can also show their #HuskiePride on Facebook by adding an NIU frame to their profile picture. To add an NIU frame to your profile photo, select “update profile photo,” add frame, search for NIU, select the frame you like and then select “use as profile picture.”
If you’re not on Facebook, you can still proclaim your love of NIU on your other social media accounts with an NIU profile photo.