The United States Hockey League has chosen Bob Fallen as its new president and commissioner.
Becoming the third USHL commissioner in the last 20 years, Fallen has experience in sports marketing, publishing, sales, media relations and management.
“I am thrilled with the opportunity to lead the finest junior hockey league in the world,” said Fallen, who earned a bachelor’s degree in journalism and public relations from Northern Illinois University. “The foundation built by my predecessors, league owners and the stakeholders throughout the hockey industry have made the USHL an important step along the developmental path for players, coaches and officials. I look forward to working with our staff, aligned partners and the international hockey community at large to build upon our success.”
He most recently managed the U.S. trade marketing efforts for Reebok-CCM Hockey, the world’s largest hockey equipment manufacturing company and equipment supplier to many leagues, including the National Hockey League, American Hockey League and USHL.
Prior to his stint with Reebok-CCM, Fallen was involved with several hockey business-related endeavors, including retail and event venue graphics, magazine publishing, corporate sponsorship and event management. His professional experience includes serving as associate publisher of USA Hockey Magazine and Minnesota Hockey Journal and developing partnerships for Minnesota Hockey and the Hobey Baker Memorial Award, college hockey’s top individual honor.
He has also been heavily involved in hockey at the amateur level. He served for several years on the USA Hockey Marketing Council, supporting various initiatives in marketing, sponsorship, media and membership development. He has been a board member of the Upper Midwest High School Elite League, a Minnesota-based league for top high school hockey talent. And he is director of Skaters Keep Achieving Through Education, a nonprofit organization devoted to promoting academic achievement among youth hockey players.
Joining USHL marks a return to the Chicago area for Fallen, a native of Glen Ellyn, Ill. He began his career in the area after graduating from NIU. Earlier in his career, he worked for a number of sports management and promotion companies, including International Management Group, KemperSports and Sports F/X, an agency he started with a client roster including the National Hockey League, USA Hockey and United States Hockey Hall of Fame.
He and his wife, Kathy, have two children, Kelley and Thomas. His daughter played NCAA hockey at the University of St. Thomas in St. Paul, Minn., and was a four-year letter winner. His son spent two seasons playing in USHL for the Cedar Rapids RoughRiders and helped the team capture the regular-season Anderson Cup title in 2010-2011. He is now entering his fourth season of college hockey at Yale University.