NIU Today reports that more than 18,000 freshman applications have already been received for the fall 2013 semester—an 11 percent increase compared to the number of applications received at the same time last year.
The increase is due to the successful implementation of several recruitment tactics, data-driven decision making, collaborative efforts with Academic Affairs, strategic marketing led by University Relations, and early planning. Another factor in the university’s recruitment success has been the hard work of the Enrollment Management Council, a multidisciplinary committee that provides advice on a variety of enrollment-related topics.
According to council chair Kimberley Buster-Williams, acting vice president for Student Affairs and Enrollment Management, “The whole enrollment management team is working very hard to bring in the next class of students by removing potential barriers to application. We want prospective students to be able to provide information to us in a way and time that is convenient for them.”