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NIU professor: Facebook predicts job success

February 21st, 2012

Don KluemperFacebook can help you land a job but a new study by NIU Professor Don Kluemper has found that it can also predict how well you will do in the position.

Kluemper, a professor of management at NIU, and a team of researchers found that a user’s social footprint on Facebook can serve as a strong predictor of his or her personality.

“In five or 10 minutes, our raters could look at the tone of a subject’s wall post, note the number of friends they have, peruse their photos to see how social they were, and assess their tastes in books and music. It’s a very rich source of information,” said Kluemper, who himself uses Facebook to keep in touch with friends.

More about Kluemper and his study